On the Meaning of Blurbs

They say that any novels most important words aren't written by the author. They are written by the sub who writes the blurb. Robert McCrum in the weeks Observer provides a witty translation of blurbs for readers. If only he had provided a model blurb that would have guaranteed a sale. Then all editors and authors would need a quick cut and paste to make sure of a best seller. If only life was so simple.